Ella Peinovich
Social Entrepreneur
Playlists
All Videos (32)
- What I Do
- Great Part
- Typical Day
- Working With Artisans
- Soko
- Why Soko Was Created
- Shopping Ethically
- Focusing on Design Thinking
- Inclusive Innovation Competition
- Being Well Traveled
- Best Entrepreneurs
- Challenges
- What Is Design Thinking
- Why Architecture
- Why Should Girls Consider a Career In Innovative Design
- What Is an Ideator
- How Can A Girl Be An Ideator
- Skills to Develop
- Education
- Favorite Subjects
- I Loved SOHCAHTOA
- Skills From Childhood
- Did It Anyway
- Heroes
- Goals
- Staying Motivated
- Family Support
- Advice
- Overcoming Obstacles
- Importance of Communication Skills
- Choosing Friends
Bio
Watch Ella Peinovich, social entrepreneur and founder of Soko, an ethically sourced online jewelry and accessories company, share how her training in design thinking was critically important in helping her create her company. Her concept was to develop a better way for local artisans, from Kenya in this case, to sell their products to retailers in the US and around the world. Her company was recognized by MIT’s 2016 Inclusive Innovation Competition for its unique and patented manufacturing model which ensures that the artisans are fairly compensated while meeting consumer demand. Her advice to girls who want to start a business is to travel and learn about people from different cultures.
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