Josie Castro
Search Engine Analyst
Playlists
All Videos (22)
- What I Do
- Working With Search Engines
- Managing Ideas
- Great Part
- First Time Seeing My Copy on the Internet
- What is a Strategy
- Challenges
- Learning About the Automotive Industry
- Education
- Goals
- Helpful Teachers
- Heroes
- Skills From Childhood
- Skills to Develop
- Developing Leadership Skills
- Being a Good Team Player
- Family Support
- Staying Motivated
- Why Advertising
- Overcoming Obstacles
- Did It Anyway
- Advice
Bio
Watch Josie Castro, Strategy and Innovation Leader at iProspect, share how she uses her natural curiosity and mystery-solving skills in her work as a search engine analyst. Her team works for General Motors and they are responsible for placing ads that consumers see when they do a Google search. One of the most fun parts of her job is brainstorming to come up with interesting and innovative ideas to support their marketing plans. She encourages girls to develop their math skills so that they can uncover the stories data analysis reveals.
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